As radio enters the digital age, the team at ntl broadcast radio feel there is a need for a simple-to-understand guide to this complex subject. The guide is written in plain English and is totally free of technical jargon.

In this guide we examine the major strategic and commercial issues involved in migrating the radio industry to its new digital platform. The material has been drawn from the enquiries we have received from the major players in the UK commercial radio industry (i.e. you) about the move to digital. So, you can be sure that we are addressing the kind of issues that are relevant to YOUR radio station.

If, once you have read this guide, your appetite is whetted for more information, don’t forget you can always pick up the phone and talk to one of our digital radio experts. It’s all part of our strategy to give our customers a helping hand into the digital age. Happy listening.

Jon Trowsdale
Director, Broadcast Radio